Author: maxine

RANT: Award season phrasebook, you’re welcome!

Awards season is in full swing. If your LinkedIn feed is anything like mine, it’s a steady stream of humblebrags right now. And I...

Email vs Social Media? It’s a no brainer.

If you’re putting all of your marketing efforts into your social media, we really need to talk… Did you know that email campaigns have...

HIRING? WE’RE NOT IN KANSAS ANYMORE?

Like most businesses, resource went into hibernation during the pandemic and, to be honest, I wasn’t sure if I’d have the energy to reboot...

COVID INTERVIEW TALES: DID THAT JUST REALLY HAPPEN?

This year while it was business as unusual, I took on some contract recruitment work with a company seeking Rapid Antigen Testing Supervisors to...

ARE WE THERE YET?

That’s a phrase I normally can’t stand when it comes from the backseat on a long drive. But right now I find myself asking...

IT’S TIME TO FALL IN LOVE WITH EMAIL. AGAIN.

Did the recent Facebook vs Australian Media brinkmanship give you pause to reflect on your digital marketing priorities?

MEAT TRAYS & AWARDS SUBMISSIONS

When was the last time you won something? Not like a meat tray at the Bowlo. More like an award for your extraordinary awesomeness....

REPLAY! OUR CCF NSW MINI-CON PRESENTATION

We were delighted to take members of the Civil Contractors Federation of NSW through a quick ‘Mini-Con’ presentation with some simple ways to help...

JUST DO(CUMENT) IT!

Take a look at the word below. Blog. How does it make you feel? Did it give you the ‘ick’?

TRAVEL BLOG SQUAD: Upskill in a Downturn!

JOIN THE BLOG SQUAD! Six sessions over two weeks – $425 + GST A fun, affordable, interactive short course designed to up-skill and rejuvenate...

FEELING LIKE A FAILURE IN THE FACE OF SUCCESS

Just a few weeks ago, I was buzzing in the afterglow of a brilliant financial year for my business, Resource. What a 12 months...

CATO ENGAGES RESOURCE TO HEIGHTEN COMMUNICATIONS

The Council of Australian Tour Operators has engaged travel industry communications specialists, Resource