Blog

IT’S A SHUTDOWN. NOT A SHUT UP.

Travel Agents, why do you do what you do? We’re hoping it’s because you love travel more than just about anything else in the...

IS YOUR CONTENT ENGINE HUMMING?

We often talk about ‘thinking like a publisher’ and how crucial a step that is in getting your content marketing and storytelling efforts underway....

DO YOU THINK LIKE A PUBLISHER?

Our starting point when working with clients who are looking to kick off their content marketing efforts is to encourage them to think like...

WHY DOES A TYRE COMPANY PUBLISH THE WORLD’S LEADING FINE DINING GUIDE?

Michelin makes tyres. So what business does a tyre company have awarding stars to restaurants? It seems like an odd alignment of interests and...

SIX LESSONS TO LEARN FROM THIS SH!TSHOW

Remember those good old pre-Covid days of early 2020? Remember them? I’m still struggling to fathom WTAF has happened. And I can’t even think...

TRAVEL BLOG SQUAD: Upskill in a Downturn!

JOIN THE BLOG SQUAD! Six sessions over two weeks – $425 + GST A fun, affordable, interactive short course designed to up-skill and rejuvenate...

NOT RANTING ABOUT THE BLOODY VIRUS

My youngest has just started school, something I thought would give me more time to do grown-up things like work on my business. But...

NOT ANOTHER HARRY POTTER BOOK

It’s been a bit bumpy lately, hasn’t it? It’s crazy to think that, just three months into 2020, we’ve had to deal with fires,...

CHANGING THE WAY THE INDUSTRY WORKS

Is the travel industry like a horse and cart clip-clopping towards the 21st century? That might be a bit unfair, but it’s not exactly racing...

FEELING LIKE A FAILURE IN THE FACE OF SUCCESS

Just a few weeks ago, I was buzzing in the afterglow of a brilliant financial year for my business, Resource. What a 12 months...

CATO ENGAGES RESOURCE TO HEIGHTEN COMMUNICATIONS

The Council of Australian Tour Operators has engaged travel industry communications specialists, Resource

SHOO-ING THE BLACK DOG AWAY

I have a cat—Dudley. Duddles is a nuisance, needy and, frankly, I don’t even know if he likes me very much. But he’s part...