Resource was engaged by Asha to help tell her inspiring ‘women in civil’ advocacy stories, and showcase Civil as a diverse industry with a surprising range of job paths available to women.
Resource was engaged by Asha to help tell her inspiring ‘women in civil’ advocacy stories, and showcase Civil as a diverse industry with a surprising range of job paths available to women.
Founder and Directing Manager, Asha Russell—mother of three—is one of the leading women in Australia’s civil industry. Led by Asha’s vision of a more female-friendly industry, Sage Civil advocates for diversity and change in civil.
Sage Civil specialises in cross-hire, machine hire, trucks and labour.
Resource was engaged by Asha to help tell her inspiring ‘women in civil’ advocacy stories, and showcase Civil as a diverse industry with a surprising range of job paths available to women. And not just in administrative roles or as engineers, project managers, lawyers and estimators, but also as plant and machinery operators and site supervisors.
From that initial piece of work, Resource’s scope has broadened to include awards submissions, speeches and articles that all raise Asha’s and Sage Civil’s profile in the civil industry.
Asha’s profile as one of the most influential women and advocates for diversity in her industry is significant, and her trophy cabinet is rapidly running out of room.
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