Resource was engaged by Maxim’s Travel to evolve visual identity and stretch it across each of Maxim’s business units.
Resource was engaged by Maxim’s Travel to evolve visual identity and stretch it across each of Maxim’s business units.
Maxim’s Travel is an award winning corporate travel management company founded in Sydney in 1985, and has a reputation for integrity, experience and expertise.
Resource was engaged by Maxim’s Travel to evolve visual identity and stretch it across each of Maxim’s business units.
As Maxim’s grew and diversified over the decades, a suite of disparate business unit sub-brands and identities had been created with little connection to each other.
Resource’s brief was to develop a ‘parent brand’ and deploy it across all client touchpoints of each of its business units including websites, business cards, letterheads and promotional collateral.
As the project unfolded in collaboration with the Maxim’s Travel leadership team, Resource developed brand guidelines, a tone-of-voice for written communications, as well as establishing a family of fonts and guidelines around their usage.
An extension of the Maxim’s project was the development of a new website that expressed the new brand, improved functionality and the display of information including a ‘News & Views’ blog showcasing Maxim’s expertise, insights and activity.
Maxim’s Travel’s was presented with a comprehensive set of identity and branding guidelines to shape the business’ identity into the future in a coherent fashion.
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