Resource was engaged by CATO to lead the council’s travel industry PR activity and to extend the reach and readership of its custom content published in its trade and consumer facing magazine titles ‘Ground Control’ and ‘Your Travel Magazine’.

Council Of Australian Tour Operators (CATO)

About: CATO

The Council of Australian Tour Operators (CATO) is the representative body for Tour Operators and Wholesalers that supply travel product for Australians travelling to domestic and international destinations.

Membership of the Council of Australian Tour Operators (CATO) is a hallmark of competence and integrity with CATO inspiring members to deliver innovative and sustainable travel.

Project

Resource was engaged by CATO to lead the council’s travel industry PR activity and to extend the reach and readership of its custom content published in its trade and consumer facing magazine titles ‘Ground Control’ and ‘Your Travel Magazine’.

Outcome

Resources media releases generate, on average, slightly more than 12 pieces of travel industry media coverage every month for CATO that showcase the council’s advocacy for its member base of Australian tour operators and wholesalers.

Questions, anyone?

Drop us a note in the fields here and we’ll get back to you pronto.