Resource was engaged to revamp the Group’s digital communications starting with its e-newsletters, then broadening the project scope to include a comprehensive review of content, social media, industry PR and awards submissions.

The Travel Authority Group

About: The Travel Authority Group

Corporate travel management company The Travel Authority was founded in 2004 on a simple premise – that there has to be a better way.

From a single corporate travel business in Sydney, the group now also encompasses an office in Fremantle dedicated to the energy and resources sector, a retail travel business in Terrigal, and a multi-award winning Events operation—The Events Authority.

Project

Resource was engaged to revamp the Group’s digital communications starting with its e-newsletters, then broadening the project scope to include a comprehensive review of content, social media, industry PR and awards submissions.

Outcomes

Resource focused on developing a pipeline of engaging content to feed the Group’s e-newsletters and social platforms, as well as establishing some best practice measures around both.

Newsletter open rates exceed industry standards, and social platforms are thriving.

National Travel Industry Awards submissions and presentations project-managed and produced by Resource in 2019 were successful, resulting in wins for both The Travel Authority Corporate and The Events Authority in their respective categories.

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