Resource was engaged by AFTA to produce articles for its consumer-facing ATAS blog. The ATAS blog is a pipeline of engaging travel stories published fortnightly and designed to showcase travel agent expertise and experience.

Australian Federation of Travel Agents (AFTA)

About: Australian Federation of Travel Agents (AFTA)

Founded in 1957, AFTA is the peak body representing the majority of travel agents in Australia.  AFTA’s mission is to stimulate, encourage and promote travel, and to uphold the interests of travel agents who form a vital part of Australia’s highly specialised travel and tourism industry.

Project

Resource was engaged by AFTA to produce articles for its consumer-facing ATAS blog. The ATAS blog is a pipeline of engaging travel stories published fortnightly and designed to showcase travel agent expertise and experience.

Resource also hosts webinars focused on content, storytelling, blogging, digital media and communications to help travel agents up-skill and present their value offering, unique experience and professionalism to their clients and prospects.

Outcomes

Readership of the ATAS blog continues to grow, showcasing the professionalism and expertise of accredited travel agents around Australia.

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