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Blog

Blog

With all these newfangled devices and their InstaWhatsits, SnapApps, FaceChats and WhatBooks, has email taken a bit of a backseat in your marketing efforts?
Travel Agents, why do you do what you do? We're hoping it's because you love travel more than just about anything else in the world. You love talking about it, sharing stories and photos and tips about places far and wide.
We often talk about 'thinking like a publisher' and how crucial a step that is in getting your content marketing and storytelling efforts underway. What is ‘Content Marketing’ anyway?
Our starting point when working with clients who are looking to kick off their content marketing efforts is to encourage them to think like a publisher. Think like a publisher. Think like a publisher. Let that wash over you for a minute.
Remember those good old pre-Covid days of early 2020? Remember them? I'm still struggling to fathom WTAF has happened. And I can’t even think about where we're headed. I really don’t want to go there.

JOIN THE BLOG SQUAD! Six sessions over two weeks - $425 + GST A fun, affordable, interactive short course designed to up-skill and rejuvenate the content marketing efforts and digital communications of your travel business through blogging. Learn to think like a publisher, and bring your travel stories...

My youngest has just started school, something I thought would give me more time to do grown-up things like work on my business. But my dreams of easy-peasy school drop-offs and breezy pick-ups, with almost full work-days in between, haven't come to pass.
It's been a bit bumpy lately, hasn't it? It's crazy to think that, just three months into 2020, we've had to deal with fires, floods, the collapse of well-known travel brands, and now there's a novel coronavirus shaking economies and communities to the core.
Is the travel industry like a horse and cart clip-clopping towards the 21st century? That might be a bit unfair, but it's not exactly racing along when it comes to recognising the benefits of outsourcing.